Andy I

Andy Irvine & co

Product coaching, strategy, and research.

Hey, I’m Andy. I help scale-ups build Lovable Products.

If you’re like most teams I work with, these struggles will hit home

“

We’ve built something cool, but no one is using it. 😅

“

Our teams are flying in different directions. They can’t agree on who our customers are, never mind what they need. 🥴

“

We've wasted time building features not knowing if our customers really need them. 🤩

Build products your customers love*

I help you cut to the chase of what really hits home with your customers.

Customers love products that:

Get their job done

Lovable products help people get a job done. The better that job is done, on their terms, the more they love the product.

I help you figure out what your customers need, and how to act on that information.

Connect emotionally

Lovable products feel great because they connect to their users on a human level.

I help you make your product connect on a human level.

Evolve with them

“How did you know I needed that?!” – Sam exclaimed. Lovable products evolve alongside their customers.

I help you anticipate customer needs by developing systems of continuous discovery

*before running out of money 😅

Let’s make Lovable Products together

I’ve helped build some of the world's most Lovable Products. I’d love to help you build one too!

Let's build something lovable!

Let’s make Lovable Products together

I’ve helped build some of the world's most Lovable Products. I’d love to help you build one too!

Let's build something lovable!

Andy I LTD is a limited company registered in Scotland under SC825618