You’re growing fast, and it feels like your team is pulling in every direction. Sales wants features to close deals, engineering is drowning in tech debt, and marketing is ready to launch something you’re not sure is ready. What once felt like a clear vision is now a whirlwind of competing priorities.

You know your role is to steer with clarity, but scaling up has made it harder to keep building something your customers love without losing sight of what got you here.

Product coaching gives you the clarity and tools to cut through the chaos. It’s not just about helping you prioritise or refine your strategy — it’s about giving you the space to step back and see the bigger picture.

With coaching, you gain a trusted partner who helps you align your team, reconnect with your customers, and make decisions that drive real impact.

Coaching programs are bespoke, but here’s an example of a program created for a scale-up founder trying to connect her team to the most important customer problems.

Program Overview

Program Overview

Goal: Equip scale-up founders and product teams with the tools, strategies, and clarity needed to scale their product effectively, align teams, and maintain customer-centricity.

Duration: 12 weeks

Program Features

• Coaching Sessions: Weekly 1-hour coaching calls with the founder or product team lead

• Workshops: Bi-weekly interactive sessions with cross-functional teams (e.g., customer discovery, prioritisation).

• Resources: Access to templates, guides, and tools for product and team scaling.

• Real-Time Support: Slack/email support for quick feedback and guidance.

Program Structure

Weeks 1-2 Alignment & Challenge Discovery

Purpose: Diagnose key challenges and align on priorities.

Activities:

• Founder/Team Diagnostic: Assess current product strategy, processes, and team alignment.

• Customer Lens: Review customer feedback, product metrics, and alignment with JTBD.

• Goal Setting: Define clear coaching objectives (e.g., feature prioritisation, team alignment, customer retention).

Deliverables:

• Problem diagnosis report with actionable insights.

• Coaching roadmap tailored to the scale-up’s needs.

Weeks 3-4 Advanced Customer-Centric Strategies

Purpose: Ensure the product continues meeting evolving customer needs as the company scales.

Activities:

• Identify shifts in customer behaviour or underserved segments.

• Teach advanced customer discovery techniques (e.g., JTBD analysis, ethnographic research).

• Develop strategies for integrating customer insights into the product roadmap.

Deliverables:

• Refined customer personas or JTBD profiles.

• A prioritised list of new opportunities based on customer insights.

Weeks 5-6 Scaling Product Teams & Decision-Making

Purpose: Optimise team processes and decision-making for scale.

Activities:

• Analyse team workflows for inefficiencies or bottlenecks.

• Introduce decision-making frameworks (e.g., RICE, weighted scoring).

• Teach strategies for aligning cross-functional teams (e.g., product, design, and engineering).

Deliverables:

• Streamlined team processes.

• Playbook for prioritising product features and improvements.

Weeks 7-8 Product Optimisation & Experimentation

Purpose: Focus on improving the product’s performance and maximising ROI.

Activities:

• Review product usage and performance metrics.

• Teach experimentation techniques (e.g., A/B testing, multivariate testing).

• Identify opportunities to enhance usability, engagement, or revenue.

Deliverables:

• Experimentation framework tailored to the team’s product.

• A list of high-impact optimisation opportunities.

Weeks 9-10 Sustaining Innovation at Scale

Purpose: Focus on improving the product’s performance and maximising ROI.

Activities:

• Review product usage and performance metrics.

• Teach experimentation techniques (e.g., A/B testing, multivariate testing).

• Identify opportunities to enhance usability, engagement, or revenue.

Deliverables:

• Experimentation framework tailored to the team’s product.

• A list of high-impact optimisation opportunities.

Strategic Roadmap for Long-Term Growth (Weeks 11-12)

Purpose: Develop a comprehensive plan for sustainable scaling.

Activities:

• Refine the product strategy to align with business goals.

• Teach methods for regularly revisiting and adjusting the strategy.

• Create a communication plan to align stakeholders and teams.

Deliverables:

• Strategic product roadmap for 12-24 months.

• Toolkit for continuous product improvement and team alignment.